allure

1. The power to attract; enticement.

2. Power of attraction or fascination .

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1. To entice by charm or attraction.

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1. To be highly, often subtly attractive: charms that still allure.

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1. To attract with something desirable; entice: Promises of quick profits allure the unwary investor.

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Here are some other words you could make with the letters allure, you can also
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Top Words by points	Points	Word Game
laurel	6	Scrabble

2 Letters	Scrabble® Points
al	2
re	2
la	2
er	2
el	2
ae	2
ar	2

3 Letters	Scrabble® Points
are	3
rue	3
leu	3
lea	3
lar	3
era	3
ell	3
eau	3
ear	3
ale	3
all	3

4 Letters	Scrabble® Points
earl	4
leal	4
lear	4
lure	4
urea	4
rale	4
real	4
rule	4

5 Letters	Scrabble® Points
ureal	5

6 Letters	Scrabble® Points
laurel	6
allure	6